Director of Marketing Content - George Fox Digital

Position Overview

The future of higher education is digital – but how will you help everyone know it? And how will you, as the director of marketing contenting for George Fox Digital, the online arm of George Fox University, see to it that audiences feel like they can and should tag along for an exciting and invigorating learning experience?

George Fox University, the largest private university in Oregon, has grown because of its commitment to innovation, its ability to add relevant educational programs to meet market needs, and its dedication to a transformative Christian mission. We are seeking an intrepid and original storyteller who can help share the potential of learning through our digital organization – for learners who are experienced professionals, young adults just starting out, or someone returning to the classroom after time away. If this excites you, we invite you to get to know our George Fox Digital programs and teams and support the generation of content to all our channels.

We are seeking imagineers – people willing to help build a future where George Fox can help learners find profound and inspiring ways to change the world.

Essential Responsibilities

Marketing content manager

• Position George Fox Digital as the online program of choice in regional and Christian higher education.
• Further develop and champion the George Fox Digital portfolio of programs, including Cornerstone, George Fox Connect (K-12, Certificates, Adult Degree) and new graduate offerings, devising and implementing strategies to strengthen enrollment efforts
• Pioneer new ways to reach our target audiences that align with short-term and long-term marketing goals
• Facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative
• Write or curate blog posts and email drip campaigns related to the digital student experience, admissions process, and other aspects of the college life cycle
• Develop, execute and deliver compelling content across George Fox University's owned channels that elevates the brand and increases enrollment--including web content, blogs, email, video, print materials, Journal story leads, and ads
• Regularly perform a content audit across programs for content gap analysis and planning
• Provide marketing direction to admissions counselors
  • Communicate programs' value propositions in clear, compelling ways
  • Help programs identify the right message for the right audience
• Offer strategic support for new and ongoing program initiatives, including competitive analysis
• Promote consistency of marketing and branding efforts across programs
• Collaborate with MarCom content and web teams on marketing deliverables
• Provide input and recommendations for program advertising budgets
• Serve as liaison between marketing and admissions teams
• Manage the print collateral process, beginning with an evaluation of whether current pieces are the best format, then managing copy, design, photography processes for all pieces as a series
• Manage list of photos and videos that need to be shot or updated
• Conduct surveys, focus groups, and research that maintains a view into the hearts and minds of students
• Work with our digital marketing manager, advising on strategy and creatives for our Big 5--Google, Microsoft, Facebook, LinkedIn, and AdRoll--plus radio, TV, print, out of home to create awareness of and interest in the university and all its diverse program offerings
• Ensure brand consistency in advertising campaigns and content marketing materials

General

• Communicate effectively and courteously with others, including employees, students, and the public, in a spirit of teamwork, respect, and customer service
• By actions, words, and lifestyle, be a Christian role model to students, whether through casual contact or in a formal supervisory role
• Demonstrate awareness, respect and appreciation for diversity of culture, background, race, sex, political views, expressions of faith, etc. and work well with a variety of people
• Other duties as assigned

Qualifications

• 3-5 years of experience in communications, public relations, content generation, and/or marketing
• Excellent storytelling and written and verbal communication skills
• Solid organizational skills including attention to detail and multi-tasking skills
• Experience creating and implementing successful marketing strategies
• Advanced time management and analytical skills
• College degree

For Your Personal Well-Being We Offer:

• A beautiful and peaceful campus environment with areas to walk and coffee shops and restaurants close by
• A strong Christian vision and mission-led organization with opportunities for your growth and contributions
• Wonderful Christian peers and a vibrant student population
• Free Fitness Center membership
• Free parking
• Rich employee benefits

We invite you to Be Known at Oregon's Nationally Recognized Christian University!

George Fox has been transforming student lives for over 125 years. Each day we look to broaden our future for generations to come.

We have alumni from 52 countries and all 50 states.

We invite you to become a steward of our dreams using your God-given gifts. Our Purpose: To educate and inspire students to pursue God's calling.

**This position is subject to close at any time, regardless of the date on the posting.

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