George Fox University - Staff and Administrator
  • 07-Jan-2022 to Until Filled (PST)
  • Marketing/Communications
  • Newberg, OR, USA
  • $33,000-$42,000
  • Salary
  • Full Time
  • Administrator Position

Benefit Eligible


We're hiring a self-motivated, fast-moving Marketing Program Manager with experience casting a strategic vision, managing a team, and delegating to colleagues and direct reports. As our program manager, you will lead the marketing team through prioritization and nimble execution to ensure projects are delivered on time and produce desired results. You will work directly with internal George Fox departments to ensure their requested deliverables are solving business problems in a way that advances the mission of the university.


We are looking for an entrepreneurial mindset and someone who is a creative and organized workflow manager. We're a department that moves quickly and intentionally, and we're not afraid of risks or failure. If you're a proven leader with an eye for efficiency, a passion for processes, a heart for mentorship, and want to work hard within a collaborative team, this is the job for you!


Love strategy and the digital world? Your portfolio will include increasing the number of enrolled students and qualified applicants through the use of paid digital marketing.

You'll be responsible for the day-to-day management and performance of George Fox University's paid digital marketing campaigns, including-but not limited to-Google AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads.


ESSENTIAL JOB DUTIES


  • Lead a collaborative and iterative workflow process within the marketing communication department
  • Strategically lead a team, with two direct reports, toward successful outcomes
  • Strategically engage campus partners to determine project scope, prioritization based on brand impact, and reasonable communications timelines and deliverables
  • Develop project plans that clarify specific requirements of each project to be shared with clients as well as staff members assigned to the work
  • Ensure that all projects are delivered on-mission, on-time, within scope and within budget, reassigning resources as necessary
  • Manage the centralized internship program for the marketing team, hiring and managing HR processes for more than a dozen student employees
  • Maintain a solid understanding of general marketing strategies and tactics across a variety of channels, understand how to leverage performance metrics, work with creative teams and other resources to accomplish marketing and university objectives
  • Create and maintain comprehensive project documentation
  • Oversee budget tracking and analysis, in collaboration with marketing managers, including creation of purchase orders
  • Collaborate with marketing team to launch marketing campaigns from the idea stage through to their execution and implementation
  • Monitor and evaluate online media campaigns to keep them fresh and effective
  • Negotiate advertising contracts
  • Devise and implement strategies for effective use of search, display, and retargeting advertising and other forms of paid digital marketing
  • Manage digital marketing budget and monitor and report on advertising budget
  • Evaluate and report on results of paid campaigns using data from Google Analytics, ad platform reports, and admissions
  • Recommend and implement changes and tests to optimize performance of paid digital marketing campaigns
  • Stay current with emerging opportunities in the digital marketing world
  • Communicate the value of an education at George Fox University to prospective students online
  • Collaborate in designing and optimizing campaign creative including ads, profiles, messages, landing pages, and more
  • Stay up-to-date on news about Google AdWords and paid digital marketing to identify opportunities and challenges
  • Communicate effectively and courteously with others, including employees, students, and the public, in a spirit of teamwork, respect and customer
  • By actions, words, and lifestyle, be a Christian role model to students, whether through casual contact or in a formal supervisory
  • Demonstrates awareness, respect, and appreciation for diversity of culture, background, race, sex, political views, expressions of faith, etc. and works well with a variety of

QUALIFICATIONS

A suitable candidate will have a background in marketing, management, and strategic analysis. He/she should have excellent communication skills and be comfortable managing multiple tasks with competing deadlines. This individual must work collaboratively within a team environment and must display a can-do and problem- solving aptitude.

  • Bachelor's degree required
  • 1 or more years of experience in digital marketing and advertising
  • Well-versed in the use of social media as a marketing tool
  • Understands website metrics and best practices
  • Experience with project management, planning or client relations
  • Excellent client-facing and internal communication skills
  • Advanced time management and analytical skills
  • Experience managing employees and/or teams
  • Strong organizational skills, including attention to detail and multi-tasking skills
  • Excellent written and verbal communication skills
  • Experience with process improvement
  • An evangelical Christian commitment and lifestyle consistent with the institution's goals, including signed agreement with GFU Statement of Faith and Community Lifestyle Statement and being in living agreement with
  • Commitment to an inclusive environment that values diversity, engages global concerns and connects culturally
George Fox University - Staff and Administrator
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